"We were looking for a partner who supported our mission to become a Western European category leader in data & AI services and understood the value of our business was in its culture and people. We have found that with Luke, Amar and Harry and the wider MML team. They have a strong track record of scaling technology service providers sustainably and I am excited to see how much we can achieve together."

Wouter Huygen, CEO, Rewire

Rewire

rewirenow.com
Minority growth equity, founder transition and backing an ambitious organic plan.

The business

Rewire is the leading artificial intelligence and machine learning strategy consultancy in the Netherlands.

The deal

The Rewire management team have created a leading artificial intelligence and machine learning business with an impressive portfolio of blue-chip clients. MML partnered with Rewire as a minority investor to support the team to deliver an ambitious growth plan and become a European market leader.

Fund
Enterprise
Region
Europe
Deal Status
Current
Sector
TMT

Catch-up with CEO, Wouter Huygen, shortly after investment.

How would you explain what Rewire does to a five year old?

Computers normally need humans to give them direction. Rewire assists our clients to create programs that allow computers to learn in a similar way to humans and act on that knowledge to make their own decisions.

What was Rewire's story before MML invested?

Rewire was founded by Marnix Bügel in 2006 as an AI training provider. Over time we developed an AI consulting practice which has since grown strongly. I joined Rewire in 2015 from Booz & Co and today Rewire has five partners with a team of more than 80 data scientists, AI engineers, software engineers and AI trainers. We serve industry-leading companies across different sectors such as telecoms, banking, insurance, retail, chemicals & ingredients and transportation, in more than 25 countries.

What made you choose MML as your partner?

We were looking for a partner who supported our mission to become a European leader in data & AI services and understood the value of our business was in its culture and people. We have found that with Luke, Amar, Harry and the wider MML team. They have a strong track record of scaling technology service providers sustainably and I am excited to see how much we can achieve together.

Related news

MIcompany launches expanded footprint and service offer under new Rewire brand
European data & AI professional services leader, MIcompany has rebranded as Rewire, bringing together its expanded European footprint and services under the new name and brand. Rewire has also announced the opening of its DACH headquarters in Heidelberg, Germany, expanding its presence in the EMEA region and further strengthening its ability to help clients become AI-native organisations.
MIcompany appoints Roger Siddle as Chairman of the Board
We are delighted to welcome Roger Siddle as Chairman of MICompany's Board. Roger’s appointment will support MIcompany to further grow and deliver on its ambition to become the preeminent go-to partner for large organisations in their transformational Data & AI journey.
MML launches lower mid-market investment strategy with investment into MIcompany
MML is delighted to announce the launch of its lower mid-market Enterprise investment strategy, with this investment in MIcompany. Led by Luke Jones, this strategy will continue to promote our proven partnership investment philosophy of investing alongside exceptional management teams and helping them deliver their bold expansion plans.

Associated deal team

Luke Jones

Managing Partner (Enterprise)
Europe

Rob Knight

Partner
Europe

Amar Shanghavi

Investment Director
Europe

Harry Sparks

Investment Manager
Europe

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