MML launches lower mid-market investment strategy with investment into MIcompany

MML is delighted to announce the launch of its lower mid-market Enterprise investment strategy, with this investment in MIcompany. Led by Luke Jones, this strategy will continue to promote our proven partnership investment philosophy of investing alongside exceptional management teams and helping them deliver their bold expansion plans.

MIcompany was founded by Marnix Bügel in 2006 and has grown strongly to become the leading artificial intelligence (“AI”) and machine learning (“ML”) service provider in the Netherlands.

MIcompany’s proprietary algorithms and best-in-class data scientists, data engineers and AI trainers help deliver transformational and sustainable impact to some of Europe’s largest corporates.  MIcompany’s differentiated value proposition enables it to deliver integrated solutions to its clients across the AI / ML value chain.

MIcompany also has a unique training academy, GAIn®, which enables it to train the AI / ML leaders of the future, both within its own business and within its clients, continuing to drive mass adoption of AI / ML technologies. The group today has over 90 highly trained data scientists, engineers and educators based in Amsterdam, NL and Tel Aviv, IL.

With MML’s investment and under the leadership of Marnix Bügel, Martin Heijnsbroek, Wouter Huygen and Folkert de Jong, the Group is well positioned to continue to grow to become a European market leader.

Luke Jones, Partner at MML, explains:

“We are delighted to welcome Marnix, Martin, Wouter and Folkert to the MML family. MIcompany is on a mission to bring out the best of AI for clients, its people and for society and we are delighted to be partnering with them to help deliver their objectives. Our investment will enable the team to invest significantly for growth through scaling its people, services and customer base.

It is also an exciting time to be launching our lower mid-market Enterprise investment strategy. We love backing brilliant people and working with them to build great businesses and with this strategy we will continue to promote our partnership investment philosophy that has been proven over the last thirty years.”

Wouter Huygen, CEO at MIcompany, noted:

“We were looking for a partner who supported our mission to become a European leader in data & AI services and understood the value of our business was in its culture and people. We have found that with Luke, Amar, Harry and the wider MML team. They have a strong track record of scaling technology service providers sustainably and I am excited to see how much we can achieve together.”

The MML deal team comprised Luke Jones (Partner), Amar Shanghavi (Investment Director), Harry Sparks (Investment Associate) and Rob Knight (Partner).

MML was advised by Alantra (Simon Roberts, Oliver Norman, Oliver Hickley), Pinsent Masons (Edward Stead, Frits Burg) and Grant Thornton (Dara Kelly).

MIcompany was advised by Rothschild & Co. (Daniel Domberger, Will Evans, Joe Barnett), deBreij (Wytse Huidekoper, Quirine Broekema, Wietske Voorhoeve), Amstone (led by Martijn de Jong) and PwC (led by Cornelis Smaal and Jochem Moerkerken).

The transaction was supported by Apera (led by Chris Roper).

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