MIcompany launches expanded footprint and service offer under new Rewire brand

European data & AI professional services leader, MIcompany has rebranded as Rewire, bringing together its expanded European footprint and services under the new name and brand. Rewire has also announced the opening of its DACH headquarters in Heidelberg, Germany, expanding its presence in the EMEA region and further strengthening its ability to help clients become AI-native organisations.
Wouter Huygen, CEO of Rewire, explains the transformation:

“The AI era has opened up unprecedented opportunities for business innovation. While many are excited by this promise, few are seeing the impact, with less than 1 in 10 large enterprises reporting significant realised value from their AI programmes. As with all general-purpose technologies, realising the true potential of AI requires rewiring processes, capabilities, business models and entire organisations.

Over the last 15 years we’ve built our capabilities to translate AI’s potential into performance. This has seen us develop new offerings, such as GenAI services or our Optimisation Engines and now, with our new DACH business, increasing our AI expertise and footprint. The MIcompany business had evolved significantly, and it made sense to mark this evolution with the new Rewire name and a bold new purpose – using AI to answer, “what if?” with “we can”.”

Rewire is the AI partner to the leaders of tomorrow, with over 130 staff at offices in three countries and programmes across 25 countries. It serves Europe’s largest and most dynamic organisations, including KPN, Nike, Brenntag, Rabobank, Adevinta, ABN AMRO and IKEA, delivering a 10x average programme ROI and a combined bottom line impact to date of €1.2bn.

Rob Knight, Partner at MML, adds:

“This is an exciting moment for Rewire. The DACH and service offer expansions are important parts of our value creation plan and come at a time when the use of AI to forecast and improve business performance in areas such as pricing, supply chain and promotion optimisation are top of board agendas. Rewire has a track record of delivering real impact and building capabilities at its customers, and we are thrilled to support the business to take its market leading offering into the DACH region. We are delighted to welcome Christoph and his team to the Rewire group.”

Before joining Rewire, new DACH Managing Partner, Christoph Sporleder, led McKinsey Quantum Black, Germany. His fellow DACH Partner colleagues Amitai Golub, Philipp Diesinger (who will join in April), and Marco Thelen also bring prior experience as senior Data & AI leaders at McKinsey, BCG X and Accenture, respectively.

Christoph Sporleder, DACH Managing Partner at Rewire, comments:

“Both myself and the DACH team were drawn to how Rewire fuses AI into the DNA of organisations, creating and scaling self-learning systems that reinvent the very core of how they think, operate and innovate. But what really inspires and unites everyone at Rewire is the goal to go beyond delivering transformational programmes that get clients to the cutting edge, by strengthening their people and technology capabilities to ensure they stay there. This is truly unique and critical if we want to scale AI, transform entire organisations, and not just deliver a point solution.”

Former Bain & Co UK Managing Partner and now Rewire Chairman, Roger Siddle, concludes:

“Enterprises want to adopt, scale, and extract the unprecedented value that AI promises. They recognise this requires deep, specialist capabilities that traverse processes, functions and geographies. The launch of our DACH office and new brand makes an important statement of intent – that Rewire leads the European market in those strategic capabilities.”

The new brand, expanded service offer and details of European locations can be found at rewirenow.com.

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