"Henry-Louis, Louis and Anne-Claire provide the right mix of support and challenge to help us achieve the full growth potential of our business"

Loïk Amis, CEO, SVP


Shareholder re-organisation to support a new phase of growth.

The business

SVP provides critical business support services to private companies and public administrations. It specialises in legal, tax, regulatory, finance, international development and human resources.

The deal

SVP’s subscription model enables it to earn predictable, resilient and high-quality earnings. It is the market leader in France with no direct competitors and it benefits from barriers to entry underpinned by its 6,000 strong client base and its proprietary database which enables it to provide a market leading service.

Partnership Capital
Deal Status
Business Services

Catch up with CEO, Loïk Amis six months post investment.

What is SVP’s competitive landscape?

SVP is a provider of B2B professional services to decision makers. Through their subscription, clients have unlimited access to SVP’s 200 experts who can answer all their legal, HR, health and safety, tax and compliance questions. It is an externalised service; an alternative or complementary service to in-house legal departments. In France, SVP is the clear market leader.

What are the business process outsourcing (“BPO”) market trends?

BPO is a continuous trend driven by agility and cost-containment objectives as well as the need for accurate and up-to-date expertise – which is more easily achieved through a large network of 200 experts than through a small in-house team. While BPO was initially the domain of entry-level tasks, it has expanded to more value-added functions. Digitalisation of BPO services is increasingly a prerequisite and SVP is fully addressing this need with an IA-based client platform to address first level questions.

What led you to joining SVP as CEO in 2020?

SVP is a long-established company with strong brand awareness but there remains significant untapped growth potential. For example, over 100,000 SMEs in France are potential addressable clients for the business. Joining SVP during the MML partnership is a great moment to seize the development opportunities of the group.

How has your journey been so far?

We are in a constant state of flux. We are continually challenging the way we operate to provide the best service to our clients. We are also launching commercial initiatives to help provide more scalable solutions to our clients. MML has been a great help in these initiatives.

Related news

MML backed SVP Group, renamed Kerudys, acquires Initiatives et Prévention and Finapaye
SVP Group (now renamed Kerudys) a leading specialist of business services firm has acquired both Finapaye and Initiatives & Prévention, consolidating its position in the French market and extending its service offer to professionals.
MML Capital Partners with SVP Group for next stage of development
On the 25th July, MML Capital invested into SVP group, a major player in business services in France, to support growth. The group’s management team have also invested alongside MML to support the strategic plan and build the business.

Associated deal team

Henry-Louis Merieux

Managing Partner (France)

Louis De Montille


Anne-Claire Lainé

Investment Director

MML investor portal logins

For investors in MML Fund VI, MML Ireland I & MML Ireland II

For investors in MML Fund VII