MML invests in Freeland, France's leading service platform providing HR support to freelancers and their clients

March, 2023

MML invests in Freeland, France’s leading service platform providing HR support to freelancers and their clients

We are excited to support Patrick, Hubert and the Freeland management team in pursuit of their aim to become the leading European freelancing platform by 2027. The business has already capitalised on the fast-growing freelancing market, becoming the market leading end-to-end platform for freelancing supply chains in France.

Patrick Levy-Waitz, CEO at Freeland, comments:

“In an evolving employment environment with changing work patterns, the ambition of Freeland is to be the leading comprehensive freelancing platform by connecting independent talent with companies in search of specific skills. Our growth strategy has always delivered a strong performance, and we believe it can only improve in the years to come. We are delighted to welcome MML Capital and BPI on board for this new journey. They share our vision and passion for the freelancing market, and their investment will allow us to continue our growth and expand our service offerings to an increasing number of independent talents in Europe.”

Freeland has already successfully expanded its service offerings with the acquisitions of Consultime (IT service company provided by Freelancers), Freelance-Informatique (a marketplace for IT projects), and Codeur (a one-task-mission and assignments mission platform). The business has also strengthened its historical positioning in the payroll services market through organic and inorganic growth with the acquisitions of Freeteam and Intervia, as well as developing its unique digital platform based on advanced IT infrastructure on a mostly automated daily basis, to support 10,000 freelancers and several thousand partner companies in their HR needs, particularly in IT, transitional management, and real estate.

Freeland will continue to develop the platform’s technology, as well as pursuing organic and inorganic growth opportunities, with the ambition of becoming the leading European service platform for freelancers and their clients in search of talent, especially in the HR space, by 2027. This growth will also involve diversification of its service offerings to better meet the increasing demands for talent working on a freelancing basis, marking a fundamental shift to an increasingly popular new way of working.

Louis de Montille, Investment Director at MML, comments:

“MML is delighted to support Freeland, a fast-growing leader, and its seasoned management team. This new development phase will accelerate Freeland’s growth in France and internationally, as well as enriching the range of services dedicated to independent workers.”

The MML deal team comprised Henry-Louis Mérieux (Managing Partner – France), Louis de Montille (Investment Director), Anne-Claire Lainé (Investment Director), Charles Le Texier (Investment Manager).

MML was advised by Amala Partners (M&A and Financing Advisor), PWC (Financial Advisor), Digital Value (Strategic Advisor), Latournerie Wolfrom (Legal and Tax Advisor), and Willkie Farr & Gallagher.

Freeland was advised by Développement & Finance (M&A advisor), Fides (Management Package Structuring Advisor), and Arsène Taxand (Tax Advisor).