A unique approach to unlocking opportunity and potential

"Bringing ekeg, Keg Logistics, and North Keg together under Evaaro makes us an industry frontrunner — a single, integrated platform for circular beverage keg management across pooling, leasing, servicing and tracking. With MML Keystone's partnership, we're building a business that reduces carbon, improves visibility across the supply chain, and gives beverage producers a genuine alternative to owning fleets. We have the team, the infrastructure, and the ambition to lead this market.”

Adam Trippe-Smith, CEO of EVAARO

EVAARO

Buyout to support further growth

Evaaro is a sustainable circular beverage keg management platform created through the acquisition and integration of three complementary businesses: ekeg, Keg Logistics, and North Keg. Together, the group operates a fleet of over three million stainless steel kegs and casks, providing beverage producers across the UK, Ireland, US, Canada and Europe with pooled, leased, and serviced container solutions on a capital-light basis. The platform also provides tracking services with an expanding RFID-enabled digital infrastructure.

This investment provides MML Keystone the opportunity to back a scaled platform with clear routes to growth through operational integration, digitisation and sustainability leadership.

Fund
Keystone
Region
Europe
Deal Status
Current
Sector
Circular economy

Related news

EVAARO, Backed by MML Keystone, Launches International Keg Pooling Business

EVAARO, Backed by MML Keystone, Launches International Keg Pooling Business

MML Invests in Close Brewery Rentals Limited to Build the UK’s Leading Keg Pooling Platform

MML Invests in Close Brewery Rentals Limited to Build the UK’s Leading Keg Pooling Platform

MML Keystone is pleased to announce its investment in Close Brewery Rentals Limited (“CBRL”), the UK’s largest keg pooling and leasing business.

Associated deal team

Laura Goksch-1G8A4331 crop

Laura Goksch

Investment Manager
James brown

James Brown

Investment Manager
Andrew_Honan_Feat

Andrew Honan

co-Managing Partner (MML Keystone) and Chair of Sustainable Investing

MML investor portal logins

For investors in MML Fund VI, MML Ireland I & MML Ireland II

For investors in MML Fund VII