We invested in Gravotech, a worldwide leader in engraving, marking and cutting solutions, in 2018 recognising the market opportunity to create a global leader. During our partnership, we supported:
- recruitment of key managers
- development of new, innovative products, including laser technology
- strengthening of Gravotech’s international presence with a robust hybrid commercial organisation spanning five regional clusters worldwide
- optimisation of the production processes throughout France, US and China and invested in new production means (including new ERP implementation).
The company is now present across 75 countries through five regional clusters, with a diversified product portfolio in two complementary business segments – mechanical and laser equipment. We leave the group serving a loyal client base of 60,000 spread across various sectors and with a solid outlook driven by market dynamics, new product launches, and strategic initiatives.
Henry-Louis Mérieux and Louis de Montille from MML said:
“We are deeply grateful to everyone at Gravotech for this successful partnership. We are delighted to leave the group well positioned for future successes, exciting technological products ahead, and the drive to new developments within the worldwide grasp of the Brady group.”
MML sold our investment in Gravotech to US-listed group Brady Corporation, a company that produces and distributes complete solutions designed to identify and protect people, products and workplaces. Founded in 1914, Brady employs around 5,600 people in more than 30 countries (13 in Europe, including France), and achieved worldwide sales of c.US$1.3 bn in fiscal year 2023. The inclusion of Gravotech within the combined group will present important commercial synergies with different positioning and synergetic product ranges in the field of traceability and identification solutions, helping to enrich Brady’s existing offering, which currently includes printing and labelling solutions.
The MML deal team consisted of Henry-Louis Mérieux, Louis de Montille, Anne-Claire Lainé and Romain Souchois.
MML and the shareholders were advised by Amala Partners (Jean-Baptiste Marchand, Vincent Ville, Thomas de La Chapelle) and Paul Hastings (Olivier Deren, Charlotte Dupont, Amandine Guignard).